Pros and Cons of Build a Niche Store

PROS
-- The software is very easy to use
-- Highly Configurable
-- You can start making money right away
-- Unlimited Sites
-- Fantastic user forum with help and advice
-- Over 60,000,000 products to choose from
-- No programming knowledge required
-- Automatically generates updates for your niche

CONS
-- To have a fully customized site, you need basic knowledge of PHP and CSS
-- There is a startup cost, but this isn't much of a drawback in my opinion, because you can make it back fairly quickly.
-- Takes some trial and error to find a good niche, the forums can help a lot with this though.